Selling a property would seem to be an easy task in California given the constant drone of affordability, especially in a location like Los Angeles. However, when that property is in one of the largest markets on the West Coast, pitching a property properly so that it gets the right attention and activity quickly is another story entirely.
Not a Typical Real Estate Regional Market
The Los Angeles market could easily be its own country with the size and scale of what is involved in terms of property types. In fact, the variations are so big, that much of the city is actually segmented into sub-markets based on location, neighborhood, and function. Just listing a property willy-nilly ends up being buried in a cloud of other listings without really targeting the true audience that might be interested in the property for a good sale.
Targeting Carefully for Maximum Response
Steven Taylor LA research notes that while there are plenty of customers interested in new listings, regardless of the media droning on about a recession or economic downturn coming, those customers tend to now be looking for very specific properties with specific amenities and qualities.
While there are plenty of customers interested in new listings, regardless of the media droning on about a recession or economic downturn coming, those customers tend to now be looking for very specific properties with specific amenities and qualities. Steven Taylor Los Angeles practical research has found that to pitch to them properly takes some old-fashioned marketing tools combined with modern tracking analytics. Based on both well-known parameters of market demographics and search term tracking, a good amount of details can be garnered about who is looking for what kind of Los Angeles property today, especially through search engines. Having that information in hand allows easier listing and property descriptions tailored to attract a specific audience already receptive to the given property and looking for the right deal.
Avoid Blind Listing, Hit Receptive Markets Successfully
The current Los Angeles market has more than proven that simply listing and sitting back and waiting for results is not going to move a property quickly. A proactive approach has consistently garnered desirable results, especially in a market with a sizable number of choices and sectors to compare to. Cutting through the fog of the selection by helping the customer find a property significantly improves the chances of successfully listing and selling an LA property, especially as the seasons shift and go into the cold months versus the more active summer.
